A simple logo to demonstrate the personal level of Caroline’s services. A link to her work is highlighted at the bottom of the page to encourage people to move through the website. Contact links are separated from the main text to make an obvious choice for more information.
Specific pages for each service Caroline offers also carry the colour palette and logo references. Each service also has various levels and these are highlighted for easy navigation for prospective clients.
Images break up the text, plenty of white spaces to lighten the content, and links to the site visible at the bottom to avoid having to scroll upwards to move through the site. This also works effectively while viewed on a mobile device.
Caroline wanted to share regular information pieces about her work and maternity services in Ireland. The blog carries the branding theme with the colours and the ‘Cork Midwife’ image in the top right corner. This is also used across her social media platforms, bringing a standard image throughout her work.
Links to other blog posts and contact details are left on the margin to encourage visitors to move throughout the website.
Utilising the positive feedback Caroline has received from clients was brought to the site to help visitors see what she offers. A header quote followed by more text is a great way to help visitors skim through the page and to read further if desired.
Images of the births help break up the text, and continuing her branding colours keeps the visual elements on each page.
More examples of this website are available at: